About AI Aware

Building leading artificial intelligence content detectors for commercial, public and academic sectors.

ABOUT AI AWARE

Detecting AI generated text, images, audio & videos

AI Aware (the trading name of Happy AI Ltd) is a deep tech AI content detection company, founded in 2023 and headquartered in London, UK.

Our innovative approach to AI text, video, audio and image detection enables very high rates of accuracy compared to other approaches as the more information used to detect AI, the better the detection. Our approach is based on maximising information.

We diverge from current AI detection methods that just use Machine Learning. These detect patterns consistent with AI and have proven to be inaccurate, particularly with types of content that they have not seen before.

We combine AI detection models using a unique cross-modal approach, detecting content with reverse AI, statistical patterns, and a range of signals that people use.

AI Aware combines these techniques with additional meta data to form a unique proprietary system.

This approach stems from research by one of our co-founders, Dr Tillman Weyde, who is Reader in Computer Science at City St George’s University.

We have tested the AI Aware approach for text detection against other companies and have demonstrated that is more accurate. See the AI text detection benchmarks.

The AI Aware content detection platform is neutral. We don’t judge whether AI-generated content is ‘good’ or ‘bad’. Instead, we give users easy to understand visual guides. These show where AI has been used, where adapted and where human based. Importantly, we provide calibrated probabilities indicting the confidence of AI being detected rather than a binary yes/no.

Our Company

R&D funding from Innovate UK

Technology grants from Innovate UK, the United Kingdom’s innovation agency, have funded our AI development work over the past 2 years. Only around 5 per cent of companies applying for such funding are supported – the main requirements for funding are innovation level (as judged by a panel of experts) and prospects for commercialisation.

Our PEOPLE

Over 20 years of artificial intelligence experience

The founders have a mix of commercial and technical expertise having built data companies worth over £20m and a range of AI based products including video content recommendation systems, AI video scheduling and AI content detection. You can learn more about the methodology of AI Aware and why it matters here and about the team.

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